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Tobacco products can be purchased by persons who have reached the age of 18. Smoking harms your health.
Ruby Regular was launched in Japan in 2022 as a fruit-flavoured regular. Its mellow tobacco base is lifted by a rich raspberry aroma and a subtle floral note.
It is ideal if you enjoy fruit flavours but do not want the cooling of a menthol stick.
For another red berry blend, the international TEREA Ruby Fuse is a fruity alternative from our Kazakhstan range. For berry with strong cooling, try Black Purple Menthol, or for a classic tobacco taste, choose Regular. See every Japanese flavour on our TEREA Japan page.
TEREA Ruby Regular works with every IQOS ILUMA device we sell, including the ILUMA i One, ILUMA i Standard and ILUMA i Prime. Do not use it in blade-based IQOS Originals devices, as this can damage them. Each stick contains a sharp metal heating element, so never swallow or open a stick, and keep sticks away from children and pets.
Same-day delivery is available in Dubai, Abu Dhabi, Sharjah and every other emirate. Spend over 295 AED for free delivery, or pay 30 AED on smaller orders. Cash and card on delivery are both accepted (2.5% fee on card payments). See our shipping and delivery policy for details.
It combines mellow tobacco with a rich raspberry aroma and a light floral touch, with no menthol.
No. Ruby Regular is a fruit-flavoured regular without menthol.
Yes. It works with all IQOS ILUMA and ILUMA i devices, but not with blade-based IQOS Originals devices.
Purple Menthol and Black Purple Menthol both feature blueberry with menthol cooling.
For adults 18+ only. This product contains nicotine, which is addictive, and is not risk-free. IQOS, TEREA, HEETS and ILUMA are trademarks of Philip Morris Products S.A. The TEREA is an independent reseller of original products and is not affiliated with Philip Morris.
