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TEREA is the tobacco stick brand created by Philip Morris International for the IQOS ILUMA family. Instead of a heating blade, each stick has a small metal heating element at its core. When you insert it into an ILUMA device, SMARTCORE INDUCTION SYSTEM technology heats the tobacco from the inside, so the tobacco is heated rather than burned.
Each pack holds 20 sticks and each carton holds 10 packs, giving you 200 sticks per carton. Because the heating element is built into the stick, ILUMA devices have no blade to clean or break.
TEREA is produced for different markets, and each market has its own flavour lineup. Here is how our four ranges differ:
Across all four origins, TEREA flavours fall into a few clear families, which makes it easier to narrow down your choice.
Tobacco-led blends keep the focus on toasted tobacco with light aroma notes. Good examples are TEREA Amber with woody and nutty notes, Teak with creamy notes, and the Japanese Rich Regular with a malty aroma.
Menthol blends range from crisp, everyday cooling such as Turquoise to the intense chill of Black Menthol from Japan.
Fruity menthol blends pair cooling with fruit aromas, for example dark forest fruit in Purple Wave or mango in the Japanese Tropical Menthol.
Clove blends are unique to the Indonesian range, combining tobacco with Indonesian clove and aromas like apricot, plum or red fruit.
Capsule (Pearl) blends let you click a capsule inside the stick to release an extra aroma, such as watermelon in Sun Pearl or blueberry in Twilight Pearl.
Some names, such as Amber, Bronze, Silver and Turquoise, appear in more than one origin. These are made for different markets and come in that market's packaging. Many customers simply stay with the origin they already know and enjoy, so we list each version separately to make reordering easy.
TEREA works only with the IQOS ILUMA family, including the ILUMA i One, ILUMA i Standard, ILUMA i Prime, ILUMA One and ILUMA Prime. You can compare them on our IQOS ILUMA devices page.
TEREA must not be used in blade-based IQOS devices such as the IQOS Originals ONE, as this can damage the device. Those devices use HEETS sticks instead, and HEETS cannot be used in ILUMA.
Never swallow or take apart a TEREA stick, as it contains a sharp metal element, and keep sticks out of reach of children and pets.
We deliver TEREA on the same day across all seven emirates, from Dubai and Abu Dhabi to Sharjah, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain. Orders above 295 AED ship free, and a 30 AED delivery charge applies below that. Pay cash on delivery or by card on delivery, where a 2.5% card processing fee applies. See our shipping and delivery policy for details.
No. TEREA sticks are made for IQOS ILUMA devices and have a built-in metal heating element, while HEETS are made for blade-based IQOS Originals devices. They cannot be swapped between device types.
Choose Japan for descriptive Japanese blends, Kazakhstan or the UAE for international colour-named flavours, and Indonesia if you want clove editions or Dimensions blends.
Each carton contains 10 packs of 20 sticks, which is 200 sticks in total.
Yes. We sell 100% original TEREA sticks in their original packaging for each market.
Yes. We offer same-day delivery to all seven emirates, with free delivery on orders above 295 AED.
For adults 18+ only. This product contains nicotine, which is addictive, and is not risk-free. IQOS, TEREA, HEETS and ILUMA are trademarks of Philip Morris Products S.A. The TEREA is an independent reseller of original products and is not affiliated with Philip Morris.